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I’m a writer and communications strategist with nearly a decade of experience. After honing my skills at PR agencies and in-house roles in Toronto, I’ve set up shop as a freelancer based in my hometown in the City of Kawartha Lakes.
I specialize in writing and editing a variety of communications and marketing materials for web, social, print and video. I help businesses communicate in creative and succinct ways.
Outside of my writing and comms work, I am a musician and music instructor (visit www.morrisonmusic.ca to learn more).
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Let’s make your blog less of a slog and ensure your landing page lands.
Editing involves more than just a proofread; it’s vital in refining messaging.
From crafting releases and pitches, to executing media relations campaigns.
Don’t just be content with your content; let’s build your brand with engaging posts.
Let’s face it, reports can be dull. Through storytelling, we can make yours shine.
Planning strategies, tactics and channels to boost employee engagement.
Moving pictures call for moving narratives through voiceovers or on-screen copy.
Not to put words in your mouth or anything, but…
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Northland Power
Services Provided: Copywriting and editing, key messages, video scripts, speech writing, social media copy
“Graeme’s ability to write content that hits our objectives, considers our audiences, and elevates our communications efforts has led to us expanding our scope of work with him. I feel confident whenever we brief him that he’s going to produce creative, high-quality work for us.”
– Victor Gravili, Head of Global Brand and Integrated Communications

Hamilton Tiger-Cats
Services Provided: Social media copy
“Graeme’s been drafting game-day social media copy for us, helping manage our channels both during and after games, and helping update our website post-game. We appreciate his quick thinking, creativity, and adaptability.”
– Taylor Iannarilli, Director, Content & Creative

Whether you’re refreshing your web or social presence, have a complex idea or issue you need communicated succinctly, or need rock-solid copy editing, I’d love to hear what you’re working on.